I believe more qualified lesson barns = more educated riders = a stronger future for the entire horse world.

But the reality is, it’s getting harder and harder for programs to survive, let alone thrive. One of the biggest hurdles? Visibility. If parents can’t find your program online—or if your website hasn’t been updated since 2011—they’re going to skip right past it.

Equestrian businesses are no longer just competing with other barns—they’re competing with every industry that has already mastered digital marketing. Families and adult riders compare their options online, so having a professional, easy-to-navigate website and an active social media presence is essential. Businesses that embrace digital transformation are seeing higher engagement, more inquiries, and stronger customer loyalty.

We horse people are used to the adage “you get what you pay for”, but believe it or not there are some free (or nearly free) tools out there that can make managing your business a bit simpler!

Once a month, we’ll dive deep into your business goals, branding, and marketing strategies. Whether it’s planning your content calendar, brainstorming new ideas, or reviewing your current efforts, this call ensures you stay on track and focused.

A Digital Scrapbook is a short, custom-made video designed to capture your favorite memories in a format that's perfect for sharing on social media. These videos are usually under 90 seconds, making them quick, engaging, and fun to watch (again and again)!

You choose the song, send us your favorite photos and videos, and we handle the rest—editing everything together with stylish transitions, words, stickers, and themes that bring your memories to life. Think of it as a modern twist on the classic scrapbooks of yore, but designed to shine on Instagram, TikTok, and beyond.

Your competition isn’t just the barn down the road. It’s every other industry that has already mastered digital marketing.

From after-school sports programs to boutique fitness studios and entertainment venues, families and adult riders are constantly comparing their options online. If your equestrian business doesn’t have a strong, professional digital presence, you’re already at a disadvantage—not just against other barns, but against industries that are winning the online marketing game.

At High Horse Creative, we understand the challenges of running an equestrian business—from managing clients to keeping up with daily operations—all while trying to maintain a strong online presence. Born from a passion for horses and a desire to help equestrian professionals thrive, we specialize in creating bio sites, custom websites, and digital scrapbooks that make it easier for your business to connect with clients and share its story. Go ahead—get on your high horse!