Meet High Horse Creative
Welcome to High Horse Creative, where passion for equestrian businesses meets practical modern day branding and marketing solutions. Founded with the goal of empowering equine professionals and assisting them in growing their business and strengthening their brands, High Horse is your dedicated partner in building a professional presence that you can be proud of.
Our Mission
At High Horse Creative, we’ve been in your boots, and we understand the unique challenges and opportunities that come with running an equestrian business.
When surveyed, many riding instructors, barn owners, and trainers say they don’t have a website because they don’t see the point, think it’s too expensive, or feel overwhelmed by the process. This lack of online visibility can make it harder for future clients to discover the incredible opportunities horseback riding offers. We’re here to change that.
Our mission is to provide tailored, affordable branding, marketing and consulting services that help equestrian professionals connect with their clients, grow their programs, and thrive in today’s competitive market. More importantly, we’re passionate about fostering the next generation of riders, horse owners, and equestrian enthusiasts and seeing the equestrian industry grow and thrive.
When parents search online for activities for their children, we want horseback riding to be as visible and accessible as karate studios or dance classes. By helping riding programs grow their visibility and outreach, we hope to create a pipeline of future horse owners and sport enthusiasts who will sustain and support the industry for years to come.
High Horse Creative was founded by Lyndsey Gruber, a lifelong equestrian with a deep passion for horses and the equestrian industry. As a child, Lyndsey emailed every riding program in Kansas City looking for a barn that would allow her to work off her riding lessons. As an adult, Lyndsey has worked in the industry and beyond in a variety of roles. As a riding instructor, business manager, PR coordinator and saddle fitter, Lyndsey has spent time in the trenches (stables) and understands many different sides of the business. Her time in industries away from the equestrian world has enriched her skill set and provided a well-rounded perspective.
Lyndsey has worked with everyone from first-time riders to Olympic medalists and International Hunter Derby winners, giving her a unique perspective on the equestrian industry and the critical importance of creating a positive first impression to foster lifelong passion for horses.
As a startup founder, nonprofit fundraiser, and events manager, Lyndsey has honed her skills in branding, marketing, and small business growth. Through High Horse Creative, she combines her love for horses with her professional expertise to help equestrian businesses build stronger brands, attract more clients, and thrive in today’s digital world.
Meet the Founder
Our Work
EquiProPages
High Horse Creative specializes in professional, minimalist Squarespace bio sites tailored to your business. These free pages provide a permanent online presence without hefty setup fees or ongoing subscriptions, serving as a simple, professional hub for potential clients to learn more about you. Designed for essential marketing needs, these pages are not SEO-optimized but offer a clean and effective solution to establish your business online.
Check out some examples below
Julie Pickering Equine Enterprises
Stoneridge Saddlebreds
Lumos Equestrian
For businesses looking for a more robust online presence, we also build full-featured websites tailored to your unique needs. From SEO optimization to advanced functionality, our custom websites provide a comprehensive solution to help your equestrian business stand out and grow online.
Complete Websites
Designed with the digital age in mind, these short (less than 90 second) videos include your clips, photos, and the song or songs of your choice. They’re the perfect gift for the hard to shop for trainer, a great way to commemorate a fantastic show season, or a unique alternative to the standard sales video clip.
Digital Scrapbooks
From lesson program onboarding packets to brochures and flyers, there’s not much a lesson program, boarding or training business needs that we haven’t made. Let us know what you’re looking for and we’ll send over some examples to help you make your decision.